How do you Measure Blog Influence?

Image source: Logic + Emotion

A list of the 50 Most Influential Blogs in Malaysia (based on technorati ranking) has just been released, and has caused some stir in the local blogosphere.

I’m flattered to be included on the list – #21 overall (and #3 in the technology segment), but that’s not the point of this post. What’s interesting here is the heated debate going on about how the rankings are decided, and what constitutes a blog’s ‘influence’.

What is blog influence? defines influence as “the action or process of producing effects on the actions, behavior, opinions, etc., of another or others”. So it is fair to say a blog’s influence can be measured based on the level of success in accomplishing the aforementioned. Also, blog influence does not equate to blog popularity – though both factors are often closely related.

Everyone’s an influencer

“The barriers to publishing online are so low right now”

“Do you think that AOL ever thought Vincent Ferrari was an influencer? I’m guessing they never even knew the guy existed until it was too late.”

“With sites like YouTube, MySpace and Digg that have audiences of millions of people that are reachable at anytime, all one needs to do is shout through the megaphone and people will hear it, loud and clear.” –via Pronet Advertising

You could say, that since the explosion of social networking on the web, no one is really too small to create a stir.

The image (from the Logic + Emotion blog) on the top of this post from demonstrates the ripple effects and relationships blogs have among one another. If you look at the tier 4 bloggers (<100 links), even they have some small amount of pull on other more influential sites.

How do you measure your blog’s influence?

1. From the actions that result outside the blogosphere

There’s a real world out there, and the most influential blogs can have an impact on many aspects of life for example:

The more real life decisions it has an effect on, the more influential it is. For example, many early adopters rely on sites like Engadget to give the thumbs up for a new gadget. Many gadgets live and die on a review from these A-list blogs. Does your blog inspire action?

2. Whether or not you reach your target audience

The more focused your niche is, the easier to build up credibility in that niche, and the more influential you become. Trying to appeal anyone and everyone would simply make a blog lose focus.

  • Track the keywords for the search queries which people use to arrive at your site. Are they closely related to your site’s overall theme?
  • Track the time visitors spend on your site and the number of pageviews per visitor. They may have visited your site, but are they finding it interesting enough to browse through?

3. Number of people who talk about your ideas

Sign up for Technorati, and check your ranking. The more people who bother to talk about you blog, the more influential you probably are. Incidentally this was how the Top 50 Most Influential Malaysian Blogs were ranked.

4. Influence of the people who talk about your ideas

Does your site show up on A-list blogs from time to time? Have a look at the ripple effects of an A-list blog and you’ll note the significant effect they have in driving traffic and additional backlinks into your site. The more often you appear on their sites, the more influence your blog wields.

5. Number of people who want to keep listening to your ideas

Anyone can visit your site, but how many care enough to be notified when new updates are presented? To me, a feed or email subscriber is like a thumbs up for the work I do. The larger your feed count, the more people care about your ideas, and the more influence your blog has.

Those are my top 5 – What other factors would you consider?

243 Responses to “How do you Measure Blog Influence?”

  1. This website was… how do I say it? Relevant!!

    Finally I’ve found something which helped me. Cheers!

  2. Highly energetic article, I liked that a lot. Will there be
    a part 2?

  3. Google says:

    Here is a good Blog You might Discover Interesting that we encourage you to visit.

  4. Hello! Do you use Twitter? I’d like to follow you if that
    would be ok. I’m undoubtedly enjoying your blog and look forward to new updates.

  5. Virgil says:

    you’re in reality a good webmaster. The web site loading pace is amazing.
    It seems that you are doing any distinctive trick.
    Also, The contents are masterpiece. you have done a magnificent activity on this subject!

  6. Julissa says:

    An intriguing discussion is worth comment. I do believe
    that you ought to publish more about this subject matter, it may not
    be a taboo subject but usually folks don’t speak about
    such topics. To the next! Many thanks!!

  7. one of our visitors just lately advised the following website

  8. Does your website have a contact page? I’m having problems locating it but, I’d
    like to send you an e-mail. I’ve got some ideas for your blog
    you might be interested in hearing. Either way, great site and
    I look forward to seeing it develop over time.

  9. here are some links to web pages that we link to because we consider they may be really worth visiting

  10. that could be the finish of this write-up. Right here you?ll obtain some web-sites that we feel you?ll value, just click the links over

  11. Jamel says:

    I do not even know how I stopped up right here, however I thought this publish used to be good.

    I do not realize who you are however definitely you are going to
    a famous blogger should you are not already. Cheers!

  12. here are some links to web pages that we link to simply because we assume they may be really worth visiting

  13. one of our visitors not too long ago recommended the following website

  14. always a huge fan of linking to bloggers that I love but don?t get a whole lot of link really like from

  15. just beneath, are quite a few totally not related internet sites to ours, however, they’re surely really worth going over

  16. Lorrine says:

    Hi there everybody, here every person is sharing such knowledge, therefore it’s nice to
    read this weblog, and I used to pay a quick visit this webpage everyday.

  17. Sites of interest we’ve a link to

  18. we came across a cool web-site that you may well appreciate. Take a look if you want

  19. Every after in a even though we pick blogs that we study. Listed beneath would be the most recent websites that we choose

  20. Yes! Finally something about construction estimating refers.

  21. WOW just what I was searching for. Came here by searching
    for ig

  22. Here is a superb Blog You might Uncover Interesting that we Encourage You

  23. Excellent post. I was checking constantly this weblog and I am inspired!

    Very useful info specially the ultimate part :
    ) I maintain such information a lot. I was seeking this certain info for a long time.
    Thank you and best of luck.

  24. Here are a number of the websites we suggest for our visitors

  25. I was excited to discover this web site.
    I want to to thank you for your time just for this wonderful read!!
    I definitely enjoyed every part of it and i also
    have you book marked to look at new stuff on your site.

  26. Helena says:

    If you would like to improve your experience just keep visiting
    this site and be updated with the latest news update posted

  27. below you?ll come across the link to some internet sites that we consider you need to visit

  28. Google says:

    Check beneath, are some totally unrelated sites to ours, nonetheless, they’re most trustworthy sources that we use.

  29. the time to study or stop by the content or web-sites we have linked to beneath the

  30. Hey There. I found your blog using msn. This is a really well written article.

    I will be sure to bookmark it and come back to read more of your useful information. Thanks for the
    post. I’ll certainly comeback.

  31. You’ve made some decent points there. I looked on the net for
    more info about the issue and found most people will go along
    with your views on this website.

  32. An interesting discussion is definitely worth comment.
    I believe that you need to publish more on this subject, it may not be a taboo subject but
    generally folks don’t speak about such issues.
    To the next! Best wishes!!

  33. Alfonso says:

    I blog often and I genuinely appreciate your content.
    The article has truly peaked my interest. I will take a note of your blog and keep checking for new details
    about once per week. I opted in for your RSS feed too.

  34. Here is a great Blog You may Come across Fascinating that we Encourage You

  35. Lea-Francis says:

    that is the end of this report. Right here you?ll locate some websites that we believe you will appreciate, just click the links over

  36. Nice blog! Is your theme custom made or did you download it from
    somewhere? A theme like yours with a few simple
    tweeks would really make my blog shine. Please let me know where you got your theme.
    Thanks a lot

  37. credit card says:

    Inspiring story there. What occurred after?
    Good luck!

  38. I have read so many posts on the topic of the blogger
    lovers except this post is genuinely a good article, keep it up.

  39. Mari says:

    Thank you for the good writeup. It in fact was once a leisure account
    it. Glance advanced to more delivered agreeable from you! By the way, how
    can we keep in touch?

  40. although internet sites we backlink to beneath are considerably not associated to ours, we feel they are really really worth a go through, so have a look

  41. the time to study or visit the content material or websites we’ve linked to beneath the

  42. robert says:

    that is the end of this post. Here you?ll discover some web-sites that we consider you?ll enjoy, just click the links over

  43. The data mentioned inside the report are a number of the top accessible

Leave a Reply