How do you Measure Blog Influence?

Image source: Logic + Emotion

A list of the 50 Most Influential Blogs in Malaysia (based on technorati ranking) has just been released, and has caused some stir in the local blogosphere.

I’m flattered to be included on the list – #21 overall (and #3 in the technology segment), but that’s not the point of this post. What’s interesting here is the heated debate going on about how the rankings are decided, and what constitutes a blog’s ‘influence’.

What is blog influence?

Dictionary.com defines influence as “the action or process of producing effects on the actions, behavior, opinions, etc., of another or others”. So it is fair to say a blog’s influence can be measured based on the level of success in accomplishing the aforementioned. Also, blog influence does not equate to blog popularity – though both factors are often closely related.

Everyone’s an influencer

“The barriers to publishing online are so low right now”

“Do you think that AOL ever thought Vincent Ferrari was an influencer? I’m guessing they never even knew the guy existed until it was too late.”

“With sites like YouTube, MySpace and Digg that have audiences of millions of people that are reachable at anytime, all one needs to do is shout through the megaphone and people will hear it, loud and clear.” –via Pronet Advertising

You could say, that since the explosion of social networking on the web, no one is really too small to create a stir.

The image (from the Logic + Emotion blog) on the top of this post from demonstrates the ripple effects and relationships blogs have among one another. If you look at the tier 4 bloggers (<100 links), even they have some small amount of pull on other more influential sites.

How do you measure your blog’s influence?

1. From the actions that result outside the blogosphere

There’s a real world out there, and the most influential blogs can have an impact on many aspects of life for example:

The more real life decisions it has an effect on, the more influential it is. For example, many early adopters rely on sites like Engadget to give the thumbs up for a new gadget. Many gadgets live and die on a review from these A-list blogs. Does your blog inspire action?

2. Whether or not you reach your target audience

The more focused your niche is, the easier to build up credibility in that niche, and the more influential you become. Trying to appeal anyone and everyone would simply make a blog lose focus.

  • Track the keywords for the search queries which people use to arrive at your site. Are they closely related to your site’s overall theme?
  • Track the time visitors spend on your site and the number of pageviews per visitor. They may have visited your site, but are they finding it interesting enough to browse through?

3. Number of people who talk about your ideas

Sign up for Technorati, and check your ranking. The more people who bother to talk about you blog, the more influential you probably are. Incidentally this was how the Top 50 Most Influential Malaysian Blogs were ranked.

4. Influence of the people who talk about your ideas

Does your site show up on A-list blogs from time to time? Have a look at the ripple effects of an A-list blog and you’ll note the significant effect they have in driving traffic and additional backlinks into your site. The more often you appear on their sites, the more influence your blog wields.

5. Number of people who want to keep listening to your ideas

Anyone can visit your site, but how many care enough to be notified when new updates are presented? To me, a feed or email subscriber is like a thumbs up for the work I do. The larger your feed count, the more people care about your ideas, and the more influence your blog has.

Those are my top 5 – What other factors would you consider?

87 Responses to “How do you Measure Blog Influence?”

  1. I don’t know whether it’s just me or if perhaps everybody
    else encountering issues with your blog. It appears as if some of the text on your posts are
    running off the screen. Can somebody else please provide feedback and let me know if this is happening to them as well?
    This may be a issue with my internet browser because
    I’ve had this happen before. Thank you

  2. Woah! I’m really digging the template/theme
    of this blog. It’s simple, yet effective. A lot of times it’s difficult to
    get that “perfect balance” between superb usability and appearance.
    I must say you’ve done a superb job with this. In addition, the blog loads
    extremely fast for me on Internet explorer. Superb Blog!

  3. hair shaft says:

    Appreciate this post. Will try it out.

  4. Dusty says:

    It’s awesome to go to see this web site and reading the views
    of all colleagues regarding this piece of writing, while I am also
    eager of getting know-how.

  5. Serena says:

    I don’t even know how I ended up here, but I thought
    this post was great. I do not know who you are but certainly you’re
    going to a famous blogger if you aren’t already ;) Cheers!

  6. Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you could do with a few pics to drive the message home a little bit, but instead of that,
    this is excellent blog. A fantastic read. I’ll definitely be back.

  7. It’s not my first time to go to see this website, i am browsing this web
    site dailly and take nice data from here
    all the time.

  8. Aurora says:

    Your style is so unique compared to other people I’ve read stuff from.
    I appreciate you for posting when you’ve got the opportunity,
    Guess I will just book mark this web site.

  9. Lottie says:

    Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is important and everything.
    Nevertheless just imagine if you added some great photos or videos
    to give your posts more, “pop”! Your content is excellent but with pics and video
    clips, this website could certainly be one of the very best
    in its niche. Good blog!

  10. Denisha says:

    Just wish to say your article is as astounding. The clearness for your post is just great and that i could assume you are knowledgeable on this subject.
    Well with your permission let me to snatch your feed to keep up to date with impending post.
    Thanks 1,000,000 and please carry on the rewarding
    work.

  11. body looks says:

    Excellent post. I am going through a few of these issues as
    well..

  12. Athena says:

    My brother recommended I might like this blog.

    He was totally right. This post truly made my day. You cann’t imagine just how much time I had spent for this info!

    Thanks!

  13. Orval says:

    Greetings from Carolina! I’m bored to tears at work so I decided to check out your
    website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t
    wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways,
    wonderful blog!

  14. I like the helpful info you provide in your articles. I will bookmark your blog and take a look at again right here frequently.
    I am somewhat sure I’ll be told plenty of new stuff proper here!
    Best of luck for the next!

  15. Demetria says:

    I am extremely impressed with your writing skills and also with the layout on your
    weblog. Is this a paid theme or did you customize it yourself?
    Either way keep up the excellent quality writing, it’s rare to
    see a great blog like this one nowadays.

  16. Right away I am going away to do my breakfast, after having my breakfast coming yet again to read additional news.

  17. When I initially commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three e-mails with the same comment.
    Is there any way you can remove me from that service? Bless you!

  18. Thanks for any other informative website. The place else could I am getting that kind of
    info written in such a perfect method? I have a mission that I
    am just now operating on, and I have been at the glance out for such information.

  19. Unquestionably believe that which you said. Your favorite reason appeared to be on the internet the easiest thing to be aware of.
    I say to you, I definitely get irked while people think
    about worries that they plainly don’t know about.
    You managed to hit the nail upon the top and also defined out the
    whole thing without having side effect , people can take a signal.
    Will likely be back to get more. Thanks

  20. Hey I know this is off topic but I was wondering if you knew of any widgets I
    could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some
    experience with something like this. Please let me know if you run into
    anything. I truly enjoy reading your blog and I look
    forward to your new updates.

  21. Today, I went to the beachfront with my kids. I
    found a sea shell and gave it to my 4 year old daughter
    and said “You can hear the ocean if you put this to your ear.” She put the shell
    to her ear and screamed. There was a hermit crab inside and
    it pinched her ear. She never wants to go back!
    LoL I know this is completely off topic but I had to tell someone!

  22. Nice respond in return of this question with genuine arguments and telling all about that.

  23. It’s great that you are getting ideas from this
    paragraph as well as from our argument made here.

  24. Kathie says:

    I like the valuable info you supply for your articles.
    I will bookmark your weblog and check once more here regularly.
    I’m quite certain I will be informed lots of new stuff right here!

    Good luck for the next!

  25. Bridget says:

    Someone essentially assist to make significantly articles I’d state.
    That is the very first time I frequented your web page and
    thus far? I surprised with the research you made to create this particular put up extraordinary.

    Great job!

  26. I don’t know whether it’s just me or if perhaps everyone else experiencing issues
    with your website. It looks like some of the
    text on your content are running off the screen. Can somebody else
    please provide feedback and let me know if this is happening to them too?
    This could be a issue with my browser because I’ve had this happen before.
    Appreciate it

  27. Genevieve says:

    Howdy! I simply would like to offer you a big thumbs up for your
    excellent information you’ve got here on this post.
    I’ll be returning to your web site for more soon.

  28. What’s Happening i am new to this, I stumbled upon this I have discovered It absolutely useful and it
    has helped me out loads. I’m hoping to give a contribution & aid other
    customers like its aided me. Good job.

  29. Gavin says:

    continuously i used to read smaller articles or reviews that as well clear their
    motive, and that is also happening with this article which I am
    reading here.

  30. games work says:

    Hey there! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  31. credit cards says:

    you’re in reality a excellent webmaster. The website loading velocity is incredible.
    It kind of feels that you’re doing any distinctive trick.
    Also, The contents are masterwork. you have done a magnificent task
    in this topic!

  32. Muhammad says:

    Today, I went to the beach with my children. I found a sea shell and gave it to my 4
    year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the
    shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.

    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  33. Gabriela says:

    Very energetic blog, I enjoyed that bit. Will there be a part 2?

  34. sales life says:

    Hi there, its fastidious paragraph concerning media print, we all be aware of
    media is a fantastic source of data.

  35. Hey there, You’ve done a fantastic job. I will certainly digg
    it and personally suggest to my friends. I am sure
    they’ll be benefited from this website.

Leave a Reply