If you’re using Google Adsense for your site, you may have already read many different optimization articles in regards to placement, colors, and removing borders in order to blend your ads into your site. These are common tips, but what else can you do to take your Adsense revenue to the next level?
Here are some effective tips that have eluded many a webmaster.
1. Control the Adsense Bots
By telling the Adsense Bots that crawl your site where to look, and which parts to ignore, you can help it decide what type of ads should be displayed. Make your ads more relevant, and it will make sense for your readers.
Get these bits of code in your site template…
<-- google_ad_section_start(weight=ignore) --> CONTENT <!-- google_ad_section_end --> and Google Adsense bots will ignore the content in between the two section-targeting statements. You can also use... <!-- google_ad_section_start --> CONTENT
<!-- google_ad_section_end -->
and Google Adsense bots will pay extra close attention to the content in between.
How I implement it is to edit the template and tell it to
- Emphasize my post content
- Ignore everything else (Header/Sidebar/Footer)
UPDATE: In order to get it to work, you have to add one extra ‘ – ‘ symbol to the code above. See Adsense help for more details.
This is by far the most effective method out there for ensuring relevant ads are displayed for your site. My site was initially showing ads about ‘Chicken Noodles’ (must have something to do with my domain name), but shortly after implementing this, was showing relevant tech ads.
2. Rotate Ads
Having the same ads in the same place may cause Ad-Blindness, where your readers subconsciously ignore certain areas of your site. Changing up the ads from time to time helps alleviate this issue. If you are using WordPress widgets, you can try using the Ad-Rotator Plugin, which will help rotate your Google Ads randomly.
3. Inline Google Searching
This is a relatively new development by Google, where your readers can now do a Adsense sitesearch with Google, where the results are displayed inline within your site, making your website more ‘sticky’.
4. Use Channel Monitoring
Google Adsense allows you to define and track multiple channels of Google Ads so you know where your revenue is coming from. What you can try is to allocate each Google Adblock type (eg. Square, skyscraper etc.) to a certain channel so you know which types of Adsense formats work best for your site, so you can focus on them.
5. Use Images
This is a controversial topic, where there is a fine line between what Google considers to be acceptable, and what it does not.
“Publishers are still welcome to place images above the ads. The only exception is if it’s in such a way that it looks like the images are part of the ads.
When something like that comes to our attention, we’ll ask that the publisher place a visible border between the ads and the images, to make it clear that the images are not being served by Google on behalf of the advertisers. We generally do not ask publishers to remove the images completely, we just ask that they add borders to avoid confusion.” – Google via Jensense
While the use of images had previously been highly effective in increasing clickthrough rate for me, use this tip with caution. You should know when to draw the line between harmless images, and what goes against Adsense TOS. If you’re on WordPress, you can try the Adsense-Beautifier Plug-in, which adds images to your Adsense blocks.
Which of these tips do you already use, and what other optimization tips work for you?
Thanks
Google seems to have done an update to their Adsense algorithms by the end of June. Now, I have PSAs displaying on some pages of one of my web sites. I have no clue why is it so. I will try to stir the bot to some specific sections of my site and I hope this is going to work. My problem is that my site is based on Ajax, so the bot does not see much of my page contents.
@spiderman:Interesting… I had that same problem but it went away after a few days. Probably needed more time for the bot to crawl the site or page after the changes
Thanks for the info – I just added the google ad section.. I also set up some URL channels for now to look at which pages generate the most revenue – gonna focus on that before I get into the types of ads…
He commented that since the change fonts, colors and forms of content on my blog (which I admit is not very nice, but has about 400 visits a day), my income increased dramatically.
It does not really know if everything is content, or everything is advertising, combined with three colors, the blog is http://www.prestamosdedineroya.com/
. I hope might help
aaaa and location also obvious that the benefits brought me all this is true, and I say that I know nothing about anything, all I did conrrespecto to ads, I read on the internet. visit my site will not be disappointed, SUERTE AND KISSES, BABY24
SI LES served, THANKS, CHAU