SearchMash – Google in Disguise

“Google now controls more than 70 percent of the market in France, Germany and the U.K., according to ComScore Networks Inc., which tracks Web use. Its U.S. share grew to 47 percent in the fourth quarter from 40 percent” via Bloomberg

I guess there’s no question who’s the king of the hill at this point, but even with such a massive lead in hand, Google continues to tinker around the search experience and has launched an experiment called SearchMash.

“SearchMash is an experimental search site operated by Google. The goal of SearchMash is to test innovative user interfaces in order to continually improve the overall search experience for our users… The site does not include Google branding to help us gather more objective data about user response to new interfaces.” via Search Engine Watch

So what it does is serve up Google results, but with some great features like

  • Dynamically appending more results to a search page
  • Image and video thumbnails
  • Showing/hiding results
  • Multiple categories (images, blogs, videos, wikipedia) which can load up within the sidebar

With ALL the search results coming directly from Google, and results returned just as fast – you don’t compromise anything.  In fact, you could you be looking at the Google interface of the future!  Give it a try, it’s good fun.

My only question to Google is – Why is there no ‘news‘ section?

Searchmash

[tags]searchmash, search+engine, google[/tags]

                                   

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