If you’re an online publisher, then Google is king.  Whatever content you’re pushing to the web, you’re going to want Google to index it properly, and serve it up in its search results.  There are lots of guides on basic text and blogpost optimization out there, but what about other types of media like images, video, and audio?  Here’s a simple guide to follow so you can make the most of your multimedia content.

First things first, the general rule of optimization is to ensure a descriptive file name and URL which match what people may be searching for.  This is crucial when it comes to Google deciding if your content is relevant to search terms.  If you want to refine it, you can try using the Google keywords tool to determine search volume. 

Tip 1. How to Optimize SEO for images

Tagging of images is essential for Google’s understanding of what your image actually is.  Pay close attention to your ALT and TITLE tags when you upload an image to the web.

1. ALT attribute is an important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match. 
2. TITLE attribute plays a lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

If you’re using WordPress, you can try SEO Friendly Images, which is a free optimization plugin that automatically updates all images on your website with proper ALT and TITLE attributes.  What this plugin does is, it changes these tags based on your image file name and your post URL.  This is a quick one click solution helps optimize all your images at once.

Tip 2. How to Optimize SEO for videos

Sitemaps are Google’s way of understanding and indexing your videos.  Check out this video for a bit more detail on this.

To get more tips on submission of setting up an mRSS feed so you can automatically submit sitemaps of your videos in the correct format, you should visit Google’s Video sitemaps page.

Tip 3: How to Optimize SEO for Audio

1. Text Transcripts: There are several ways to optimize for audio, but the best way is to have actual transcripts of your audio on your web page.   No matter how much you optimize, having plain text is always more Google friendly.  Consider recording in conjunction with speech to text software if it’s more efficient.
2. Descriptive Metadata: Changing your ID3 tags to give really descriptive titles and comments which are embedded within the file.  If you’re changing a few files you can simply right click the file in Windows, then go to properties, then summary.  From there you can edit all the attributes of the file.  If you’re handling this for multiple files you may want to use freeware like ID3 Tagit to help you along.

Do you optimize your content on your website of blog?  Tell us about it in the comments :)

1. SpaceTime 3D

SpaceTime 3D is a visual search engine which uses Coverflow, the amazing Apple interface which allows you to elegantly flip through snapshots of different websites.  It works for Google, Wikipedia, Youtube and image searches.

2. Cooliris

Cooliris started off as a simple Firefox extension but has grown to encompass the iPhone as well, and can now be integrated directly into other websites.  It uses an ‘endless-gallery’ approach where users can quickly scroll through a whole wall of images, news items and videos.

3. Middle Spot

Middlespot allows you to get a visual preview of search results which corresponds to a description in the search engine sidebar

4. Spezify

Spezify returns all types of media related to the topic from photos, to audio, to web pages, to twitter mentions, and more.  This is probably my favorite of the lot because it just fits everything together in a cohesive manner.

Do you use alternative search engines?  Tell us in the comments!

If you have a whole bunch of photos to share, it may be easier or even more fun to pull them altogether into a neat little collage.  Here are 3 online tools which work directly from your browser, all free – which will help you do just that.

1. How to make collages with the photos on your PC

Photovisi is a free online service which allows you to pick one of many collage template and then launches an in-browser interface where you can quickly add pictures. 

My favorite part about this service is that it you don’t need to upload entire photos (which can take very long if your photos are high-res) in order to make it work.  It is intelligent enough to create and use thumbnails from your pictures on-the-fly so that adding pictures from your computer is incredibly speedy.  No installation or registration needed.

2. How to make collages with photos already online

Shape Collage takes photos found on any webpage and instantly turns it into a collage.  The beauty of this is that it you don’t need to point it to Flickr or particular photo site for it to work.  Just point it to ANY site, and it will crawl the page and make use of the pictures.  Plus, you get to make all kinds of interesting shapes for collages.

There’s also a free desktop edition which allows you to play with your pictures offline.

3. How to edit photos and make simple collages online

Picture2Life is a free service which allows you to make simple edits to your photos before you collage them.  Available on multiple platforms, it has a facebook as well as a made for iPhone interface, and a Firefox extension so you can collage from wherever you feel most comfortable.

Do you create photo collages online?  Tell us about it in the comments

When it comes to organizing pictures, I only ever use Google’s Picasa photo organizer. 

Now, one of my favorite features from Picasa is something called ‘I’m feeling lucky’ where it enhances dark and bright colors in a photo and adjusts both color and contrast to optimal levels in one click.  No fiddling around – just instant editing. 

ImproveYourImages.com is a great piece of free web technology which allows you to get access that feature without having to install anything.

You just upload your image…

• …and it automatically adjusts the color saturation, temperature and lighting of your photo
• …and lines it up side by side with the original for a quick comparison.
• …where you can download your new and improved picture on the spot!

Perfect for quick edits – where you don’t have or want to fire up Picasa to make simple tweaks.

What other images tools do you use?  Let us know in the comments!

1. Web-based Intelligent Resizing

The most common ways of image resizing – cropping and basic shrinking/enlarging usually ends up with compromised results – in the form of pictures which are either distorted or eliminate detail. 

rsizr is a web-tool which scans the picture for ‘important’ sections and allows you to manipulate the size of the image by just resizing the picture’s ‘unimportant’ sections. 

See the video below to get a better idea of this awesome technology.  The results are simply amazing. 

Click here to view the embedded video.

2. GIMP Plugin which is aware of your content

If you liked the rsizr technolgy described above and want a desktop version of it…  Try out the Liquid Rescale plugin for GIMP (The open source version of Photoshop).  This will allow you to take the editing offline and is perfect for heavier users.

3. Resize Multiple Images With a Right-Click

Microsoft calls them Power Toys – I call them features which should have been integrated into Windows XP by default. 

Image Resizer is a free piece of software from Microsoft, which helps you resize one or more files from a right click menu directly in Windows Explorer.  This Power Toy only works on XP, and not Vista.

4. The fastest way to create thumbnails

Quick Thumbnail is an online image resizer which bills itself as the fastest way to resize images online.  What I really liked about this service was that you could:

• Either specify a picture or URL
• Resize it to common sizes based on different usage (icon, avatar, banner, full monitor resolution etc.)
• Simultaneously create multiple resized images on the spot (useful when testing various sizes).

5. Change normal images into vector format

One of the biggest advantages vector images have over other file types is the fact that they do NOT distort when resized.  Here’s a good example of what happens when you zoom into a vector image.

Stanford University has recently released a free tool that will actually convert typical images into vector format!  Works best with items without too many gradient colors like photos for example (Still looks great though – but the converted image doesn’t look ‘photo-like’).

Perfect for logos, scanned signatures, or anything which needs to be different sizes at different times.

How do you resize your images?  Let us know in the comments!