I’ll be honest. 99% of all my online video consumption is on YouTube. I simply don’t have time to go through all the other niche video sites which also have amazing content. Good content however exists on every platform, which is why I use Frequency, which is both a free web based service, and a free iPad app which crawls all the various video services, and supercharges it by taking the best videos from all the services, and letting you browse them easily.
My three favorite things about this app are:
1. You can view highlights from many sites at once
Link up all your feeds from Facebook, Twitter, YouTube and just pick some of your favorite topics (eg. New York Times for news) once, and Frequency sorts out everything for you ongoing. This essentially lets you browse channels you care about very, very quickly and watch the videos which appeal to you the most no matter where it comes from.
2. You’re watching a video stream not a video
One key difference between online video and TV, is that online video is much more interactive. You watch a video, decide what’s the next video, and keep going on. Frequency is a much more laid back approach where playlists get created dynamically, and one video goes on to the next – without interaction – Just like TV. Strangely this only works on the iPad version. PC version, you still have to click on each video to play it. I guess they figure people are more laid back when using a tablet.
3. Highlights are YOUR highlights
Frequency has a section called ‘Your Highlights"’. This is where the most popular content from your feeds be it Facebook, news, and other networks get aggregated and you can watch it all in a continuous stream. If you want to go deeper into certain topics, you could also create your own stream and add the relevant channels to it. In my case, I have one channel just for funny videos.
All in all…
While you’re waiting for YouTube to release an official iPad app, this is the way to go. No video app on the iPad gives you as much fun,and it runs really well on the website alone :)
If you’re an online publisher, then Google is king. Whatever content you’re pushing to the web, you’re going to want Google to index it properly, and serve it up in its search results. There are lots of guides on basic text and blogpost optimization out there, but what about other types of media like images, video, and audio? Here’s a simple guide to follow so you can make the most of your multimedia content.
First things first, the general rule of optimization is to ensure a descriptive file name and URL which match what people may be searching for. This is crucial when it comes to Google deciding if your content is relevant to search terms. If you want to refine it, you can try using the Google keywords tool to determine search volume.
Tip 1. How to Optimize SEO for images
Tagging of images is essential for Google’s understanding of what your image actually is. Pay close attention to your ALT and TITLE tags when you upload an image to the web.
- ALT attribute is an important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.
- TITLE attribute plays a lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.
If you’re using WordPress, you can try SEO Friendly Images, which is a free optimization plugin that automatically updates all images on your website with proper ALT and TITLE attributes. What this plugin does is, it changes these tags based on your image file name and your post URL. This is a quick one click solution helps optimize all your images at once.
Tip 2. How to Optimize SEO for videos
Sitemaps are Google’s way of understanding and indexing your videos. Check out this video for a bit more detail on this.
To get more tips on submission of setting up an mRSS feed so you can automatically submit sitemaps of your videos in the correct format, you should visit Google’s Video sitemaps page.
Tip 3: How to Optimize SEO for Audio
- Text Transcripts: There are several ways to optimize for audio, but the best way is to have actual transcripts of your audio on your web page. No matter how much you optimize, having plain text is always more Google friendly. Consider recording in conjunction with speech to text software if it’s more efficient.
- Descriptive Metadata: Changing your ID3 tags to give really descriptive titles and comments which are embedded within the file. If you’re changing a few files you can simply right click the file in Windows, then go to properties, then summary. From there you can edit all the attributes of the file. If you’re handling this for multiple files you may want to use freeware like ID3 Tagit to help you along.
Do you optimize your content on your website of blog? Tell us about it in the comments :)